THE BIGGEST SNEAKER DROP OF THE YEAR… HAPPENED BY ACCIDENT.

For over a decade, sneakers have dominated holiday wish lists. This year eBay tasked us with taking over the sneaker conversation during the gift giving season. But due to the pandemic, we couldn’t do a traditional in-person drop. So, we created a story in which NBA All-Star Anthony Davis accidentally dropped 500+ coveted sneakers off of Santa’s sleigh. To get them to sneakerheads, we built an AR chimney and gave them 5 chances a day to lock down a grail.