300+ anti-LGBTQ bills were introduced in the first half of 2022 alone. To fight that hate with love, we created a campaign at the NYC pride parade that did more than just raise awareness — a QR code on “bill-boards” and other assets let you fax the steamiest excerpts from queer novels to the lawmakers responsible. (Fax is still the official correspondence of politicians, which actually makes sense considering how antiquated their beliefs are.)
When it was all said and done, we sent 3 million faxes, earned 214 million impressions and got threatened with legal action by representatives in 6 states. But the best part? 15 of those bigoted bills were buried.